13 Apr 2018 09:46:03
Hi eds,

I know you don't like talking about money a lot but hey ho though I'd ask anyway!

So much is made of the "champions league money", how much does a club get for being in the champions league and is there much difference in total earnings for say going out at the quarter finals to winning the tournament? And do club sponsors etc pay more if a club reaches a certain stage of the tournament?

Cheers, and I understand if you don't want to answer!

{Ed002's Note - In terms of sponsors it varies club to club. Liverpool's deal with Standard Chartered is structured the other way around (not uncommon) where they are paid less (£5M) if the club don't qualify for the Champions League. Other sponsors may have a deal wherby they pay more but it would be a trade off, typically against additional marketing. It can open the door to new sponsors of course, but again this is on a case-by-case basis. In terms of income from the CL, for this season it is as follows:

Clubs in first qualifying round but going no further: €220,000
Clubs in second qualifying round but going no further: €320,000
Clubs in third qualifying round but going no further: €420,000
Clubs knocked out in the play-off round: €800,000
Domestic champions failing to qualify for the play-offs or group stage get an addition payment of €260,000
Qualifying for the group stage: €12.7m
For each group stage win: €1.5m
For each group stage draw: €500,000
Teams competing in the round of 16: €6m
Teams competing in the quarter finals: €6.5m
Teams competing in the semi-finals: €7.5m
Losing finalist: €11m
Champions League winners: €15.5m
There are also “market pool”related payments distributed according to the proportional value of each television market for games in the group stage on. This is a total of something like €480M to €520M – so could result in significant additional income for clubs. It can be disproportionately allocated if those sides which are a major television draw face each other, and it takes account of previous years rankings, previous season’s domestic league positions, how many sides from each nation partake and how the other sides perform (giving the national ranking coefficients). As such it is not possible to say what each club will receive and even trying to work it out after the amounts are declared is very difficult.}

1.) 13 Apr 2018
13 Apr 2018 10:28:04
Top answer Ed thanks

If RBL don't qualify for the CL next season does the Keita transfer cost LFC less money? I had read somewhere it was about £15m.

{Ed002's Note - No. Liverpool committed to pay a fixed fee and have already paid a very significant additional payment to secure agreement for the transfer.}

2.) 13 Apr 2018
13 Apr 2018 10:31:50
Thank you ed2! Very interesting!

3.) 13 Apr 2018
13 Apr 2018 10:40:05
For instance because of market pool and Italy only having Juve in the latter stages (spain have 2-3 teams) of the cl they made they got more money than Real Madrid despite not winning it.

So basically the further you go in the CL with lessor teams form your league the more you will get from the market pool.

{Ed002's Note - There is no "basically", it is complex and depends on several factors - as I have explained.}

4.) 13 Apr 2018
13 Apr 2018 11:44:54
Thanks for the info Ed2.

5.) 13 Apr 2018
13 Apr 2018 12:36:17
Another prime example of why this site (thanks to Eds and posters) is the best on the net. Great question and brilliant answer. Have been reading this site for well over ten years and have never seen anything close to what we are lucky enough to have here. Thanks to all.

{Ed002's Note - Thanks.}

6.) 13 Apr 2018
13 Apr 2018 13:38:52
Sizeable chunk of income for this little cup run then - I like it 😀.